Privacy Policy

Effective date: August 18, 2026

I take privacy seriously because the work I do depends on it. This policy explains what information McClerren.co collects when you visit the site or apply to work with me, how I use it, and the choices you have. I've written it to be specific rather than reassuring — the specifics are the reassurance.

I'll also be plain about something most practice sites bury: I run analytics and advertising on this site. That means third-party tools, including Google, collect information about your visit, and I use it to measure and improve my advertising. Sections 5 and 8 tell you exactly what that involves and how to opt out.

A note on scope: this policy covers the McClerren.co website. It does not govern the confidentiality of a coaching engagement itself. If we work together, how I handle what you share inside the work is addressed separately in our engagement agreement, and the standard there is considerably higher than anything below.

1. Who is responsible for your information

McClerren.co is operated by Eric McClerren ("I," "me"). I am the party responsible for the personal information described here. You can reach me at the address in the Contact section at the end of this policy.

2. Information I collect

Information you give me directly.
When you submit the application form, I collect what you choose to provide — typically your name, email address, the organization or role you hold, and the context you share about why you're reaching out. If you email me, I keep the contents of that correspondence.

Scheduling information.
If you book an intro call, that is handled through Blockit, a third-party scheduling tool. It collects your name, email, and the time you select, and may collect a phone number or time zone. Blockit's handling of that information is governed by its own privacy policy.

Email subscription information.
If you subscribe to updates, I collect your email address through Pipedrive and keep a record of your subscription status. You can unsubscribe at any time using the link in any email I send.

Payment information.
The site does not take payments. If you engage me, I invoice you directly through Intuit QuickBooks, and you pay QuickBooks through the link on the invoice. Your card or bank details go to QuickBooks, not to me. I receive only confirmation and limited transaction records — the amount, the date, and the last digits of the card.

Information collected automatically through analytics and advertising.
McClerren.co uses Google Analytics 4 and Google Ads, deployed through Google Tag Manager. These tools use cookies and similar technologies to collect standard technical data — IP address, browser and device type, pages viewed, time on page, and the site you arrived from.

If you reach the site by clicking one of my ads, Google appends a click identifier (a "GCLID") to the link. I store that identifier with your application record so I can later tell which advertising actually led to a genuine inquiry. I also use this data, together with the email and phone number you provide, to measure ad performance and to show my ads to people who have visited the site before (remarketing). More detail, and how to opt out, is in Sections 5 and 8.

3. How I use your information

I use the information above to:
- read and respond to your application personally;
- schedule and conduct intro calls;
- invoice you and keep accurate financial records;
- send updates you've asked to receive, and let you unsubscribe at any time;
- understand how the site performs and improve it;
- measure which ads and channels lead to real applications; and
- show relevant ads to people who have previously visited the site (remarketing), and reach comparable audiences.

I do not use the contents of your application for any purpose other than evaluating fit and responding to you. I do not make decisions that produce legal or similarly significant effects about you through automated profiling.

4. How I share your information

I do not sell your personal information for money. I do, however, share certain information as described below — and under some state laws, parts of my advertising activity count as "sharing" or "targeted advertising." I'd rather say that plainly than hide it behind a slogan.

Service providers who run the site.
I share information with the tools that make this work — Blockit, the scheduling tool above, and Intuit QuickBooks, where I invoice clients; Pipedrive, the CRM where I manage applications, send correspondence, and run any email updates you subscribe to; and Zapier, which moves data between the application form, Pipedrive, and Google.

Google, for analytics and advertising.
Through Google Analytics, Google Ads, and Google Tag Manager, I share site-usage data and online identifiers with Google. To measure conversions accurately, I also share a hashed (obscured) version of your email or phone number with Google, which Google uses to match an application back to an ad click. This supports measurement and remarketing.

Why this matters under state law.
Because I use advertising cookies and share online identifiers with Google for remarketing, this activity may be considered "sharing" for cross-context behavioral advertising under California law and "targeted advertising" under Virginia law. You have the right to opt out — see Sections 5 and 8.

Legal and structural.
I may disclose information if required by law, to comply with legal process, or to protect rights, safety, or property. If the practice were ever transferred to another party, information could transfer as part of that transaction; I would note it here first.

5. Cookies, analytics, and advertising — and your choices

The site uses three kinds of cookies and similar technologies: ones needed for basic functionality, ones for analytics (Google Analytics 4), and ones for advertising (Google Ads, including remarketing). All of them are managed through Google Tag Manager.

You have several ways to control this:
- Cookie controls. [If a consent banner is shown, you can set your preferences there at any time.] Most browsers also let you refuse or delete cookies through their settings.
- Opt-out preference signals. The site honors recognized browser signals such as Global Privacy Control (GPC), which automatically tells the site to opt you out of sharing for advertising where the law requires.
- Google's own controls. You can manage or turn off ad personalization in your Google account at myadcenter.google.com, and you can install the Google Analytics Opt-out Browser Add-on to prevent Analytics from collecting your data.

Disabling cookies may affect how parts of the site work.

6. How long I keep your information

I keep personal information only as long as I need it for the purposes described here — to respond to your application, maintain our correspondence, meet financial and legal obligations, or honor your subscription — and then delete or de-identify it. You can ask me to delete your information sooner, as described below.

7. How I protect your information

I use reasonable administrative and technical safeguards to protect the information I hold, and I work with reputable service providers who do the same. No method of transmission or storage is completely secure, so I can't guarantee absolute security — but I treat the information you give me with care.

8. Your privacy rights

Depending on where you live, you have rights over your personal information. I honor these rights for all visitors regardless of location, to the extent they apply.

If you are a Virginia resident (VCDPA), you have the right to:
- confirm whether I am processing your personal data and access it;
- correct inaccuracies;
- delete personal data you provided or that I obtained;
- obtain a portable copy of the data you provided; and
- opt out of targeted advertising, the sale of personal data, or profiling that produces legal or similarly significant effects. I do run targeted advertising (the remarketing described above), so this opt-out is meaningful — you can exercise it using the controls in Section 5 or by contacting me.

If I decline a request, you may appeal by replying to my decision; I will respond within the time the law allows and explain my reasoning.

If you are a California resident (CCPA/CPRA), you have the right to:
- know what categories of personal information I collect and how I use them;
- access the specific pieces of information I hold about you;
- correct inaccurate information;
- delete your personal information;
- opt out of the "sharing" of your personal information for cross-context behavioral advertising; and
- not be discriminated against for exercising any of these rights.

For California's disclosure requirements: in the past 12 months I have collected the categories of identifiers (such as name, email, phone, IP address, and online/advertising identifiers), commercial information (records of any purchase), and internet activity (site-usage data). I collect these from you directly and through the analytics and advertising tools described above, for the business purposes in Section 3. I do not sell personal information for money. I do share identifiers and internet-activity data with Google for cross-context behavioral advertising (remarketing), which you can opt out of. I do not collect sensitive personal information for the purpose of inferring characteristics about you.

To opt out of sharing for advertising / targeted advertising, use the Global Privacy Control signal or Google's ad controls described in Section 5, [adjust your choices in the cookie banner,] or simply email me and I'll apply the opt-out to your record.

To exercise any other right, email me at the address below. I will verify your request — usually by confirming you control the email address on file — and respond within the timeframe the applicable law requires. You may use an authorized agent where the law permits.

9. Children's privacy

This site is intended for professional adults. It is not directed to children, and I do not knowingly collect personal information from anyone under 18. If you believe a minor has provided information through the site, contact me and I will delete it.

10. Other websites

The site may link to other websites — including the scheduling, email, and invoicing tools above, or resources I reference. I'm not responsible for the privacy practices of sites I don't operate. I'd encourage you to read their policies before sharing information with them.

11. Changes to this policy

If I update this policy, I'll change the effective date at the top and post the revised version here. Material changes will be noted plainly. Continuing to use the site after an update means the revised policy applies.

12. Contact

If you have a question about this policy or want to exercise a privacy right, email me directly:

Eric McClerren
McClerren.co
eric@mcclerrengroup.com

I read these messages myself.